AB 209 Unit 8 Assignment Marketing Plan NEW (Quilts)

Marketing Plan
This week you will finish your short marketing plan that you have been working towards in the last few weeks by addressing your promotion, advertising, and budget.
Address the Marketing sections below in a minimum of a 2-page Word document using APA format and citation style (include a title and reference page).
Promotion Section:Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you are offering? Why will they choose you over your competitors? What are your core competencies? How will you build relationships with your customers?
Advertising Section:If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example, newspaper ads, TV ads, brochures, etc.)
Will you be doing any advertising that does not cost money? For example, will you join the local Rotary or do volunteer work? Will you talk about your business at your son’s Little League games?
Will you drive a car with your business name on it? There are many ideas that are no or low cost. Which ones might you use?
Budget Section:Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost over those 3 months. Describe how you will measure the success of each marketing effort. Be specific.
Using a Word document, insert your revised marketing concepts from last unit after reading your instructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, and budget.
Submit the completed Assignment in APA format and citation style (plus a title and references page) to the Unit 8 Assignment Dropbox before the end of the unit.

ADDITIONAL INSTRUCTIONS FOR THE CLASS

Discussion Questions (DQ)

• Initial responses to the DQ should address all components of the questions asked, including a minimum of one scholarly source, and be at least 250 words.
• Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
• One or two-sentence responses, simple statements of agreement, or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
• I encourage you to incorporate the readings from the week (as applicable) into your responses.

Weekly Participation

• Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
• In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
• Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
• Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.

APA Format and Writing Quality

• Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
• Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
• I highly recommend using the APA Publication Manual, 6th edition.

Use of Direct Quotes

• I discourage overutilization of direct quotes in DQs and assignments at the Masters’s level and deduct points accordingly.
• As Masters’s level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
• It is best to paraphrase content and cite your source.

LopesWrite Policy

• For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
• Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
• Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
• Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.

Late Policy

• The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
• Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
• If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
• I do not accept assignments that are two or more weeks late unless we have worked out an extension.
• As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.

Communication

• Communication is so very important. There are multiple ways to communicate with me: 
  • Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
  • Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.