Boston Consulting Matrix
Using the Boston Consulting Matrix, discuss at least four products offered by your company, and identify whether each product is a star, cash cow, problem child, or dog. (Use your estimation of the market growth rate and relative market share.) If you answer this question for products offered by your company but not your particular brand, this might require additional research. Are there any products (brands) offered by your company that should be dropped or added (i.e., dogs or problem children)? Why or why not?