Business Tourism

Impact of Information and Communications Technology on Business Tourism. The work is to be 9 pages with three to five sources, with in-text citations and a reference page. On the other hand, business entities have expanded their operations by working global business with low production costs (WTO 2002). As a result of the rise in the popularity of the internet, many tourist organizations, like airplanes, hotels and hospitality and travel agencies, have totally embraced internet applications as an integral part of the marketing and communication strategies. The evolution of the buying-decision making process as a result of the information search on the internet. Essentially, the internet does not only minimize business risks but also promotes the quality of travel among tourists.According to Davidson & Cope (2003), ICT has been a significant player in shaping information flow, in the tourism industry. At the moment, many tourist sectors are taking the opportunity of the information superhighway. As a matter of fact, technology has enhanced the speed as well as the efficiency in which the information is processed, stored, retrieved and distributed. Before the introduction of internet service, handling of the information was manipulated and distorted depending on the circumstances. Information technology minimizes information handling costs. It is done since the data is stored in the organization’s database with limited access to unintended users. More often, the reliability and validity of information may be doubted when people handle it. It is only due to human errors and fear of manipulation (J, 2004). Furthermore, ICT has increased the speed of transfer of information, retrieval and customer involvement. It has promoted greater flexibility of product specifications and reliability of the transferred information. ICT has shaped the efficiency of tourism operations by developing a competitive advantage to reduce costs and enhance differentiation. Most importantly, has positively influenced the delivery of tourism service, management, and marketing and reduce the gap.

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