Change Event Strengths and Weaknesses

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Change Event Strengths and Weaknesses

Change Event Strengths and Weaknesses

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We have determined that change is inevitable and subject to a number of variables attributing to the success or failure of the change process. The Final Paper is an exploration of a change initiative that you have personally experienced or researched. The paper should demonstrate your knowledge of the change process through a comprehensive analysis and discussion of the following aspects of organizational change. Your paper must include:

  • An identification and description of a professional      change initiative personally experienced or researched.
  • A discussion of the change initiative as seen through      the eyes of the leader and the follower.
  • A discussion of the successes and failures experienced      during the change event.
  • An analysis of the concepts and theories used to      facilitate the change process.
  • An evaluation of the impact of the change upon the      organization.
  • A discussion on the sustainability of the change      effort.

You must incorporate concepts and theories relating to the change process as they apply to each section of the paper.

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper

· Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the .

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