Consumer Behavior Model

Applying the Consumer Behavior ModelIn MKT 640 Marketing Management, you studied the consumer behavior model and Maslow’s Hierarchy of Needs. The customer is said to follow these steps after need recognition:Search for alternativesvaluation of alternativesPurchase and use of the productEvaluation of the consumption experienceedbackEnd of the consumption experienceNeed recognition, coupled with the model, is an important concept that assists marketers in understanding why people buy.Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.Put together a structured focus group of 3 people who have the recent purchase of a similar big-ticket item in common (e.g., house, vehicle, television, higher education).nd out how the model applies to the purchase through focus group findings.our focus group questions must measure how the consumers navigated the steps of the models to arrive at a purchase.Compile the findings in a tableThe table should include pertinent demographic information about the participants.Be sure to list the structured questions used in the focus groupecause you are engaging in research, be sure to cite your source(s) in APA format.Analyze the results of the table of resultsow can a marketer use the results from each step of the model to improve the purchase process and marketing communicationsBecause you are engaging in research, be sure to cite your source(s) in APA format.

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