Creative Brand Strategy

Creative Brand StrategyObjectives• Create a brand strategy for your entertainment business• Define your unique brand identity and develop creative concepts to establish your new company brandInstructionsUsing what you learned in the assignment readings and the brand identity lessons, you will create a new brand strategy for your entertainment business. You will define your unique brand identity  including your creative brief, research of your creative strategy, and specific brand identity including logo concepts,  your Brand Identity Prism, and your corporate culture, mission/mantra, and tagline.Section 1.  Creative BriefSection 2. Trademark: Pursuing Strong BrandSection 3: Brand IdentityResourcesBrand Identity Guide, LinkedIn Learning Art & Copy Abstract: The Art of DesignArticle: Pursuing Strong Brand – see belowDefining Brand Identity by Carol Phillips:                                                                       http:// www.slideshare.net/CarolPhillips/defining-brandidentityGuy Kawasaki, “Creating Mantra not Mission”: http:// www.youtube.com/watch?v=jT7xlFTinIwThe Brand Gap, Chapter 3: Innovate, pgs. 73-79Logo Review: http://www.UnderConsideration.com/brandnewBrand Identity Guide example: http:// www.logodesignlove.com/brand-identity-style-guidesCorporate Culture (Zappos) https://youtu.be/WiIeImBFRK4