Customer Behavior
read the case attached and answer the following question by linking them with the key concept included in this mindmap: www.mindomo.com/mindmap/organizational-innovation-ccc7e2574fa64884b7142aa5a630bc4a question: 1- Considering the example of the Japanese customer who wanted to buy a scarf, what methods does Zara use to analyze and predict customer behavior? Does data analytics help Zara know their customers better than they know themselves? 2-Zara sources its products mostly in Europe. Give a list of advantages and disadvantages of sourcing in countries like Spain and Portugal as opposed to sourcing in, for instance, Bangladesh. 3. At the headquarters of Zara in Spain, the staff in the data room have an overview of the stocks that sourcing companies have of the fabrics needed to produce its clothes. Explain why this overview is essential for a fast-fashion company like Zara. 4. What does Zara mean by location intelligence? Is this a good way to draw customers to physical shops and convince them to not do their shopping online? main points in the mind map: 1- drivers of the innovation 2- what type of innovation is the case about (radical or incremental), what are the 4P’s dimension in the case, approaches and aspect ,….. etc. the rest are in the mind map 3- the process of innovation 4- innovation barriers in this case 5- what are the factors of good innovation in this case 6- technology
