You will prepare and submit a term paper on Motivation Management at IKEA. Your paper should be a minimum of 1750 words in length. IKEA sells around 12,000 products with the idea to sell a wide range of home furnishing products at the process which is affordable by many people. When IKEA first started a business, the furniture manufacturing took place locally near Ingvar Kamprads home. Kamprad used his home as an office and then started to deliver the furniture as well. As the business started to increase, Kamprad started to use new tactics like selling by catalogs. In 1952 Kampard used flat packing, an idea that would allow the furniture to be unpacked and reassembled so that its delivery is easier. Then onwards IKEA has seen its business increase more and more. (IKEA, 2008)The reasons for its success have been its quality of goods and quality of service. The service is provided by the IKEA employees in the stores as well as customers homes when the goods are delivered. The quality of service is never compromised and the committed workforce does not let the brand image go down. In this paper, we will be discussing how IKEA has been able to keep its employees committed and motivated to deliver the quality of service customers expect.Motivation can be described as something that increases the morale of a person and makes a person positive to do something. In organizations, people might not work as hard as the management wants them to so, therefore, the management might give some incentives to the workers to make them work better and faster. Motivation has been known to be best used if it has Intensity, Direction and Persistence. Intensity is concerned with hard working that is how hard a person tries to achieve a goal or an objective. The direction is mostly based on the effort that is directed towards achievement. And Persistence is mostly based on the effort of an individual to keep doing the thing he is doing.According to Abraham Maslow, there are 5 levels of needs of every person.