Persuasive Action Formal Outline

This presentation needs to include all five steps of Monroe’s Motivated Sequence?  What is that?  We will talk about it in class.   Lynn University also recommends that students watch this YouTube video (which you could copy and paste into your browser): Persuasive Action Presentation (5 – 6 minutes): Students prepare a 5 – 6 minute persuasive presentation in a problem-solution format, employing all the steps of Monroe’s Motivated Sequence: attention, need, satisfaction, visualization, and action.  Students will persuade their audience to take an action that they feel could benefit some people living in the United States, today.  What is a problem that some people in the United States face, and how could performing the action you describe help to satisfy a need?  You will also reflect on assigned readings by Benjamin Franklin and Aristotle and describe moral virtues that could make the audience more successful at performing the action you describe.  The presentation will draw attention to, describe the need for, discuss how the need can be satisfied, describe the future if no action is taken, and ask the student audience to take action. Here are some examples of what you could persuade the audience to do, but please note that they are just examples.  There are many other things you could persuade your audience to do, instead.  You could persuade your audience to volunteer or donate to a particular non-profit organization, and explain what need that organization satisfies for some people living in the United States.  Alternatively, you could persuade your audience to attend a specific upcoming rally for a specific social cause, and explain how supporting that cause could help to satisfy a need for some people living in the United States.  Or you could persuade your audience not to buy certain products, and to buy other products instead (e.g. some coffee companies and energy companies have policies deliberately intended to contribute to a strong society). At the end of your presentation, in addition to the action you focused on earlier, you must alsopersuade your audience of classmates to perform some narrow and specific action that they could easily perform within the next hour, or, even better, while they are still sitting in the classroom.  That could be to follow a specific organization on Facebook/Twitter, to sign an online petition, to email a specific public figure demanding change, to purchase a specific item on, or etc.  You must also demonstrate how to perform this action, rather than just telling the audience to perform it. In addition, in both your spoken presentation and formal outline, you must reflect on assigned readings by Benjamin Franklin and Aristotle, and complete the following four steps.  (1)  You must name two virtues from Franklin’s list of thirteen moral virtues that would help a person perform the actions you are persuading your audience to perform.  (2)  In addition, you must explain why having those virtues would make a person better at performing the actions.  (3) You must also provide Aristotle’s definition of virtue in your own words (do not copy from professor Corsa’s notes or a website).  (4) Finally, you must explain what specific benefits Franklin claims that virtuous people will experience when he writes the quotation provided in italics, below.  What benefit does he say Temperance has, and what benefits do Industry and Frugality have?  Why might Franklin think that these virtues have these benefits? “To Temperance he ascribe his long-continued health and what is left to  him of a good constitution; to Industry and Frugality, the early easiness of his circumstances and acquisition of his fortune, with all that knowledge that enabled him to be a useful citizen, and obtained for him some degree of reputation among the learned; to Sincerity and Justice, the confidence of his country, and the honorable employs it conferred upon him; and to the joint influence of the whole mass of the virtues, even in the imperfect state he was able to acquire them, all that evenness of temper, and that cheerfulness in conversation, which makes his company still sought for, and agreeable even to his younger acquaintance” (Franklin, 1793/2019, p. 60).   In your spoken presentation and formal outline, you are allowed to use no more than 2 short quotations written by other people.  Most of your formal outline and presentation should be in your own words.  Those quotations cannot be more than two sentences (or perhaps 3 at the longest).  If you do use a quotation, you must also explain it afterwards in your own words, both in your formal outline and in your spoken presentation, and you must indicate how it is relevant to your presentation.   Your presentation must be between 5 and 6 minutes long.  If it is less than 4 minutes and 30 seconds, then you will lose 10 points.  If it is over 6 minutes and 30 seconds, I will cut you off, no exceptions, and you will not receive credit for any incomplete section.  One of the goals is to develop a presentation to fit the required time.  Your presentation should sound and look free, natural, and extemporaneous.  It should neither sound nor look like a public reading.  In general, it should never sound or look as if you are reading a complete sentence directly from your notes or from a PowerPoint slideshow (unless you are directly-quoting another author, but quotations should be used sparingly).  More generally, if you rely too heavily on notes or a PowerPoint slideshow, you will lose points.   When you present, you must have presentation-notes that are not written out in complete sentences. This speech is the culmination of what the student has learned about oral communication. Students should keep in mind all the elements of effective public speaking when preparing and rehearsing the presentation. The topic of the speech should address an interesting and important issue appropriate for the college audience. Credible sources should support all controversial arguments. The proposed solution to the problem identified in the speech should be feasible and implementable.   The presentation must include a properly formatted and grammatically correct formal outline, including at least 1 source (APA format in writing and verbally) from the DBRA 100 iBook (namely the assigned reading by Benjamin Franklin) as well as at least two additional unassigned sources to support the main ideas. The outline includes all five elements of Monroe’s Motivated Sequence with appropriate evidence for each element. In addition, the student should demonstrate mastery of extemporaneous speaking skills in all aspects of delivery. This presentation requires the student to implement presentation software as a visual aid (5 – 6 content slides and reference list slide). Slides for this presentation should be developed as assertion-evidence based design. Images must be high-quality, font and color palate are clean, readable, and professional. Students continue to develop their skills in composing detailed formal outlines. The complete formal outline is used to prepare for this presentation and is submitted before the presentation. Please be aware that you will need to include APA style references for Aristotle, Franklin, and two additional sources in the References slide and References section of both your PowerPoint slideshow and Formal Outline.

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