Create a 4 pages page paper that discusses shell canada. The company specializes in the production and sale of a number of products including natural gas, crude oil, solvents, diesel fuels, gas, ethane, butane, asphalts, propane, lubricating oils, greases, sulphur, gasoline and natural gas liquids, just to name but a few. Shell also provides a number of services which include refining, marketing, and transporting petroleum products (Shell Canada Limited, 2007).Value chainShell’s value chain refers to all the activities that take place in the company with the aim of increasing customer satisfaction while managing cost of production effectively. In this regard, Shell has three key value chain components, including fuel supply, customer support, and maintenance. As such, once the petroleum products have been produced, Shell ensures that they are transported to the customers efficiently and timely. In addition, the company has an efficient customer support team whose mandate is to ensure that customer’s demands are met. The maintenance component of Shell’s value chain is concerned with ensuring that the plant and transport facilities are in good condition to enhance the production and supply of products to the customers (Shell Canada Limited, 2007).CompetitorsShell Canada operates in a very competitive business environment. In fact, most of its strategies are aimed at ensuring that it competes favorably with other players in the industry. Currently, Shell Canada has three major competitors, which include Imperial Oil Limited, Suncor Energy Inc., and Canadian Natural Resources Limited. This company poses the greatest threat to Shell Canada in the oil industry (Shell Canada Limited, 2007).