Strategy As Simple Rules

Provide a 8 pages analysis while answering the following question: Strategy As Simple Rules (Yahoo). Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Major local and multinational companies have been distinguished from each other, based on the strategies they use in their corporate operations and organization. In the case of Yahoo! as a case study, a lot can be said about the company’s identity in terms of its strategic management options and principles. Studies have actually showed that a lot of Yahoo!’s success since its establishment in 1994 can be attributed to the type of strategy that the company uses. In the option of Eisenhardt and Sull (2007), Yahoo! uses what is referred to as strategy as simple rules. The ideal behind this model of strategic management is to make good use of one’s opportunities on the market rather than pin one’s self to stringent book principles on strategies (Turner, 2002). In this essay therefore, four key areas or aspects of strategy as simple rules are outlined from the Yahoo! perspective. The first key point touches on zeroing in on key processes whiles the second key point is on simple rules for unpredictable markets. The third key point will elaborate the subject of what simple rules are not whiles the last key point delves into knowing when to change. The essay will be concluded with a summary and recommendation for Yahoo!’s implementation.

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