The Effect of Social Networks on Communication Management

Write 11 pages with APA style on Effect of Social Networks on Communication Management. Fifteen to twenty five journal articles by different scholars of the world were reviewed by the researcher. The results revealed that social media has an effect on both organizational and public communication management. Social media therefore has an influence on both the company and public communication.Over the last two decades, social media has become the most used form of communication in the world. Different scholars and researchers of the world attribute this fact to the vast growth and development of technology of the world that has not only expanded public communication but also expanded the organizational communication. internal and external by providing an adequate platform through which communication takes place (Leornardi et.al, 2013). Social media has a direct impact on the organizational strategies. For instance, use of social media directly impacts on the marketing strategies as well as the advertising strategies of the different companies of the world. Different scholars of the world argue that even though social media platform has been criticized for erosion of privacy in the different organizations, it has brought the customers closer to the products and further enhanced productivity of the different companies of the world through enhanced employee-employee communication (Iyengar et.al, 2012).The discussion surrounding the effects of social media is among the most recent in the field of communication. Having emerged not long ago, social media has revolutionized the communication means (Keyton, 2011). It has further taken part in transformation of the world into a global village. The speed at which information travels from one location to another in this present day has been improved by far. Following the increased interaction between people, organizations and even people and organization, commercial activities such as trade have further grown and expanded (Leornadi et.al, 2014).

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